Head & Shoulders

Heavy Shoulders

1 of 3 teenagers are bullied and those with dandruff are twice as likely to be among them. Dandruff is a completely normal skin condition that affects half of us, and it is treatable, yet just like so many other things, because of misconceptions and stigma, it is a source of bullying. Head & Shoulders have been successfully treating dry scalps and dandruff for several years, but they haven’t treated the consequences faced by the ones who suffer from dandruff. Until now.

Together with Head & Shoulders, we made this campaign to launch their long-term initiative Free The Shoulders together with Anti Bullying Pro, aiming to educate 1 million young people, parents and adults on how to fight all forms of bullying.

Role: Creative Director