Visit sweden

72 Hour Cabin

How Swedish nature’s lack of drama was turned into its most dramatic feature: an instant cure for stress.

Nature travel is booming. So how can unimpressive Swedish nature compete with the dramatic, insta-famous landscapes and adventures found next door?

By building a resort designed to immerse you in nature and stress you down, we recasted Swedish nature from a destination to a cure.

We launched it with a 72 hour experiment that proved the health benefits and then opened up the cabins to the world. They’ve been fully booked since then and are now growing in numbers all over Sweden.

What started out as a marketing tool ended up as a destination and a new revenue stream for Swedish tourism.

Role: Lead Creative